Deep exploration of travel destinations is one of the criteria for contemporary high-quality travel. According to data, 51 percent of leisure travelers say that it is important to “live like local people”. Tasting local food is one of the important processes, and many cities have become popular tourist destinations because of their food characteristics.

Recently, at the 2022 Ctrip Global Partner Summit Sub-forum, ten cities won the “Annual Gastronomy Destination” award issued by Ctrip. They are Changsha, Taizhou, Quanzhou, Wuhan, Leshan, Huai’an, Wenzhou, Changchun, Dali and Changzhou.

Among them, there are not only cities with traditional food culture like Wuhan, but also destinations like Huai’an, a new “City of Gastronomy”, Changzhou, a city with both food and tourism, as well as Dali and Leshan that attract tourists by integrating “beautiful scenery plus delicious food”. Given the data of Trip.com Gourmet, the dimensions like food search and content access of the above cities in the recent year, and the comprehensive opinions of the professional jury of Trip.com Gourmet, these ten cities stand out from hundreds of destinations and become the annual gastronomy destination.

According to the person in charge of Trip.com Gourmet, in order to continue to improve the gastronomic travel popularity of the above annual gastronomy destinations, Trip.com Gourmet will integrate the core capabilities of the platform, regularly release online marketing activities such as gourmet food list recommendation, gourmet food map, hot topics in the gourmet food community and holiday promotions, while designing custom-made offline marketing plans such as the gourmet food themed festival and the travelers’ meeting, in an effort to constantly optimize the nature of gastronomic travel in these destinations and attract more travelers.