The Central China regional headquarters of Eastroc Beverage and its Changsha production base were put into operation in Jinxia Economic Development Zone on March 21, with an expected annual output value of 1 billion yuan.

Since Eastroc Beverage was listed in 2021, its market value has exceeded75.5 billion yuan. 

It is its first major external investment project since then, and also the 9th production base of Eastroc Beverage officially put into operation nationwide. With a total investment of 600 million yuan, it aims to build a modern smart factory that integrates the regional headquarters offices, production, sales, logistics and distribution. Equipped with six automated intelligent beverage production lines, it will achieve an annual production capacity of about 390,000 tons after full operation.

According to the head of the production base, Changsha has enjoyed obvious advantages in the industrial chain in recent years. Being close to the port and the urban center, Jinxia Economic Development Zone has formed a strong food industry cluster to promote enterprise development. Changsha City, Kaifu District, and Jinxia Economic Development Zone provide enterprises with full-cycle services, helping them solve problems such as water and electricity consumption.